About Us

masecori GmbH was founded in 2009 by Susanne Duffner and remains a self-funded family business to this day. As a mother of four, she knew exactly what a household needs and the costs that come with it. Her goal was to offer high-quality drugstore products – especially laundry detergents – online at affordable prices.

Through clever negotiations with various manufacturers, she succeeded in achieving this goal. But we wanted to offer more.


Our History

Over the years, masecori has continuously evolved and grown through the acquisition of established online shops:

  • 2012: Acquisition of the shop "feines und mehr".
  • 2013: Acquisition of the shops "Volevo" and "Cafe Stefano".
  • 2014: Acquisition of the shop "FeineHeimat".

Since then, we have bundled our expertise under the name FeineHeimat. Today, we offer a wide range of products across Household, Gourmet Food, Beauty & Wellness, as well as Furniture & Living. Brand new to our lineup is the Healthcare & Consulting sector for beginners and career changers.

Our Philosophy

We place great value on customer satisfaction and offer high-quality products at competitive prices. Thanks to our lean structure and automated processes, we can pass cost advantages directly on to you.

Our product range is constantly expanding. So make sure to visit regularly or subscribe to our newsletter to stay updated.

By the way:
The name masecori is a matter close to our hearts. It is made up of the first names of our four children:
Maximilian, Sebastian, Constanze, and Ricarda.