Bring the unmistakable atmosphere of a French bistro home! With the Picon Bière beer aperitif you choose the original from France that turns any ordinary beer into an extraordinary taste experience. This distinctive orange aperitif is the ideal complement to your beer, offering a perfect balance of gentle bitterness and zesty citrus freshness. Discover the refined blend that has made Picon the heart of Alsatian drinking culture for almost two centuries.

From remedy to cult: a history of enjoyment

Did you know Picon was originally developed in North Africa? Gaétan Picon invented the drink in 1837 during his military service in Algeria. What began as a fortifying elixir went on to conquer France after factories were established in Marseille and Alsace. Today Picon belongs to the legendary group of bitter drinks known as “Amer Africain.” The recipe is based on a masterful composition of natural ingredients: the intense aroma of dried orange peels blends with a subtle bitter note from gentian and cinchona bark.

Preparation is simple and transforms your evening into a moment of French joie de vivre. A dash of Picon in the glass, topped with cold beer — and you have a refreshing aperitif. The foam takes on a light amber hue and instantly releases the enticing scent of essential orange oils. Whether mixed classic-style or used as a refined ingredient in modern cocktails, Picon provides depth and complexity appreciated by connoisseurs worldwide.

Your benefits at a glance

• Contents & quantity: 1x 3-pack Picon Bière totalling 3 liters (3 x 100 cl) – ideal for parties and enthusiasts.
• Quality & ingredients: Made with extracts of orange peel, gentian root and cinchona bark. Classic “Amer” with 18% vol. alcohol.
• Manufacturer: Moët Hennessy Diageo (MHD) France, 92400 Courbevoie, France – tradition since 1837.
• Unique flavor profile: Enjoy the perfect symbiosis of fruity sweetness and refined bitterness for a complex drinking experience.
• Easy refinement: Effortless preparation – turn any standard beer into a French specialty in seconds.
• Versatile all-rounder: Use Picon for cocktails (e.g. Picon Club with white wine) or neat over ice with a lemon slice.
• Alsatian lifestyle: Add an authentic piece of French gastronomy to your home bar and impress your guests.
• High yield: Thanks to the 1-liter bottles and recommended mixing ratio, one unit serves many occasions.

Product details at a glance

Contents 3 liters Type Picon Amer Bière Alcohol 18% Origin France Taste: orange & herbs.

Sustainability & quality: information on the best-before date

Why you should not throw away Picon when it reaches the best-before date: The best-before date (MHD) is not an expiry date. For spirits and liqueurs with 18% alcohol the product is extremely stable. The alcohol acts as a natural preservative that maintains quality for years. Trust your senses: if the aperitif looks clear, gives off its characteristic aroma and tastes as usual, it is safe to enjoy. After opening, store the bottle in a cool, dark place to best preserve the essential oils of the orange peels. This helps reduce food waste.

Give your beer that special touch – Picon Bière, now available at FeineHeimat.