PLANET PURE Universal Detergent Wild Rose: Natural Freshness for Radiant Laundry
The right choice of detergent is crucial for the care of your clothes and the environment. With PLANET PURE Universal Detergent Wild Rose, you make the perfect choice for effective cleaning with natural ingredients.
Natural Cleaning Power for All Textiles
PLANET PURE Universal Detergent Wild Rose is based on a unique formula that consists of 98.4% natural ingredients. Instead of relying on harsh chemicals, PLANET PURE uses the power of nature to reliably remove even stubborn dirt. The mild formula is particularly gentle on all textiles and preserves the color brilliance of your clothes.
Gentle Care and Pleasant Fragrance
The Universal Detergent from PLANET PURE not only cleans thoroughly but also cares for your clothes gently and carefully. Thanks to the mild formula, it is particularly suitable for delicate fabrics and ensures that your favorite clothes stay beautiful for a long time. The delicate scent of wild rose gives your laundry a pleasant freshness that is still noticeable after drying.
Environmentally Friendly and Vegan
At PLANET PURE, sustainability is a top priority. The Universal Detergent is 100% vegan and free from animal testing. In addition, only natural and biodegradable ingredients are used for its production. This makes the detergent not only good for your clothes but also for the environment.
Versatile and Economical
PLANET PURE Universal Detergent is not only suitable for colored and white laundry but can also be used for delicate textiles such as wool and silk. Thanks to its economical formula, you only need a small amount per wash, which not only protects the environment but also your wallet.
For Radiant Laundry and a Clear Conscience
With PLANET PURE Universal Detergent Wild Rose, you make the right choice for effective and environmentally friendly laundry care. Enjoy radiantly clean and fragrant laundry without compromising on environmental compatibility. Convince yourself of the natural freshness and cleaning power of PLANET PURE!
Environmentally Conscious Washing with the Foil Pouch
Since you use our detergent in the foil pouch, you not only wash with a 98.4% natural and easily biodegradable product but also save a lot of plastic.
Tips for environmentally friendly washing:
- Avoid overdosing (the dosing cap is 40ml)
- Fill the machine well
- Use energy-saving programs. For reasons of washing machine hygiene, wash at 60°C occasionally.
- Dry the laundry on the line if possible
Application & Dosage
How it works: Avoid overdosing (the dosing cap is 40ml), fill the machine well, and use energy-saving programs. Wash at 60°C occasionally (for reasons of washing machine hygiene). Dry the laundry on the line if possible.
Dosage recommendation: For approx. 4.5kg of laundry – 40ml cap. Suitable for wool and silk.
| Soiling | Soft/Medium Water | Hard |
|---|---|---|
![]() | 30 ml | 40 ml |
![]() | 40 ml | 50 ml |
![]() | 60 ml | 70 ml |
6-7kg machine: +20 ml
8-10kg machine: +40ml
Hand wash: 25ml
Note: For white laundry, add a bleaching agent.
Certificate

PLANET PURE
Laundry detergents and cleaning agents have become much more environmentally friendly in recent decades. However, less harmful is not enough for us; we want to offer "real" organic quality to all consumers.
And for us, "real organic" means: 100% natural ingredients, 100% biodegradability and 100% recycled plastic.
Are we finished yet? No, but we have come a very long way. And we work every day to become even better!
OUR INGREDIENTS ARE NATURALLY NATURAL. THEIR EXTRACTION IS GENTLE ON PEOPLE, ANIMALS AND NATURE.
We are on the way to obtaining 100% of our ingredients from natural sources. We are proud that we manage entirely without petroleum-based chemicals. In almost all products, we use self-produced extracts of the soap nut, which come from controlled organic cultivation or wild harvesting. The fragrances of our products are composed of 100% natural oils. We only use natural, chemically untreated water.
WE HAVE NOTHING TO HIDE AND BELIEVE THAT WE NEED TO SHOW THE RED CARD TO SOME THINGS.
All ingredients are fully declared on the website and their natural origin described.
All our products are free from microplastics, genetic engineering and nanotechnology.
Our products are vegan, i.e. without ingredients of animal origin.
Except for our dishwashing detergents, all our products are free from palm and palm kernel oil.
We try to develop formulations with as few preservatives as possible. Our goal is to further reduce the use of chemical preservatives.
All ingredients are easily and completely biodegradable.
WE PACK IT UP AND ON, AND RELY ON RECYCLING!
We are on the way to ensuring that all our plastic packaging across the entire range is made from >95% recycled material from household collections. This not only refers to the bottle body, but to all packaging elements, such as the cap and label, i.e. the entire packaging that you hold in your hand.
We develop our packaging as far as possible so that it is fully and easily recyclable. So that we can get new bottles from recycled material again.
Our cardboard transport packaging is made of 100% recycled material.
OUR PRODUCTS NATURALLY ALSO CLEAN.
We live in a time when the amount and stubbornness of dirt is increasingly decreasing. And yet, for example, conventional detergents are increasingly "pumped up" to have a reason for the next commercial. We develop products that are "good enough" for clean results and keep the environment in mind, even if their ingredients are somewhat more expensive.
WE DON'T JUST PROTECT THE ENVIRONMENT!
Our O%HNE products are free from fragrances, dyes and preservatives and enzymes and are therefore the perfect choice for many allergy sufferers.
WE PRODUCE FAIRLY, INCLUSIVELY AND DIVERSELY AT LAKE CONSTANCE IN AUSTRIA.
We pay our employees fair wages. With our work, we also support the numerous small farmers from whom we source our raw materials at fair prices.
We are an inclusion-friendly company and also employ people with disabilities and actively support the initiative of Lebenshilfe Vorarlberg "People need people".
Our small team is diverse in terms of gender, ethnicity and age.
We produce almost all our products in Hörbranz in the border triangle on beautiful Lake Constance. And for everything we cannot produce ourselves, we look for suppliers nearby. This saves many transport routes and thus indirectly further protects our environment.

ACHTUNG
Textile detergent. Causes serious eye irritation. Contains Linalool. May cause an allergic reaction. IF IN EYES: Rinse cautiously with water for several minutes. Remove contact lenses, if present and easy to do. Continue rinsing. If eye irritation persists: Get medical advice/attention. Keep out of reach of children.
Technische Informationen
Click here for the safety data sheet
- Delivery: 1.48 liters of liquid color detergent Fragrance: Wild Rose
- Ingredients according to EC 648/2004: Sapindus Mukurossi Peel Extract; Disodium Cocoyl Glutamate; Sodium Levulinate; Alkylpolyclucoside; Sodium Cocoyl Glutamate; Potassium Sorbate; Camelia Oleifera Leaf Extract; Saponaria Officinalis Extract; Citric Acid; Alcohol; Xanthan Gum; Parfum.
- Manufacturer: Planet Pure GmbH · Lochauer Straße 2 · A-6912 Hörbranz, Austria
- PACKAGED in 97% recycled plastic, 100% recyclable
- Further ingredient information: 98.4% of the ingredients are of natural origin, 13.5% from controlled organic cultivation / wild harvesting. 5 – 15% nonionic surfactants (extracts of soap nut*, soapwort* and tea plant*, sugar surfactant from wheat), 5 – 15% anionic surfactants (coconut-based)
- Preservative: Potassium Sorbate (potassium salt of sorbic acid)
- Other ingredients: Sugar-based thickening agent, Alcohol from wheat* Citric acid
- Fragrances (natural perfume oil)*, * Organic cultivation / Wild harvesting, Natural
- Transport packaging: 78% less plastic waste (78% less plastic compared to two 1.5 L bottles from Planet Pure)
Biodegradability, easily and completely biodegradable - Regionality: Produced in Hörbranz in the border triangle on Lake Constance
PLANET PURE Universal Laundry Detergent 37 WL, Wild Rose, 98.4% natural ingredients
Discover powerful cleaning with PLANET PURE Universal Laundry Detergent Wild Rose: 98.4% natural ingredients for 37 loads.
Item number:9791
⏳ Desired Quantity Currently Not Available from Stock
Do you need this item urgently or in a larger quantity? No problem! Contact the FeineHeimat Team directly. In most cases, we can provide the requested variant for you within a very short time.
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