Picon Bière – Your French cult classic for the perfect beer moment (1 Liter)

Bring the unmistakable atmosphere of a French bistro straight to your home! With the Picon Bière you choose the original from France that transforms any simple beer into an extraordinary taste experience. This unique orange aperitif with 18 % alcohol belongs to the legendary group of bitter drinks known as “Amer Africain”. Whether for a relaxed evening or as a special highlight at social gatherings – the 1-Liter bottle gives you the perfect supply to delight your guests with an authentic Alsatian aperitif. Discover the refined balance of bitter notes and fruity sweetness that has made Picon so popular for almost two centuries.

Why Picon Bière is the ideal complement to your beer

Picon is based on a masterful recipe and a fascinating history. Find out here what makes this classic so special:

• Unique flavor fusion: The flavoring ingredients are primarily sun-ripened orange peels that are first dried and then mixed with fine alcohol. Refined with gentian and the bark of the cinchona tree, a depth emerges that is perfectly rounded off by the addition of sugar, syrup and caramel.
• Versatile all-rounder: Picon is much more than just a beer additive. In France, Luxembourg and especially Alsace it is traditionally enjoyed as an aperitif – often accompanied by fresh pretzels or sticks. It pairs excellently with pale beers and pils, but can also be used creatively in cocktails.
• Easy refinement: You don’t need to be a professional mixer. A splash of Picon in the glass, top up with cold beer – the classic is ready. The foam takes on a slightly brownish hue and immediately releases the seductive aroma of oranges and herbs.
• Tradition since 1837: Invented by Gaétan Picon during his military service in Algeria, the drink looks back on more than 180 years of success. From Marseille, Picon conquered the world of aperitifs and today is a brand of the Moët Hennessy Diageo Gruppe.
• Premium quality: The careful selection of natural ingredients guarantees an unadulterated taste experience that delights connoisseurs and newcomers alike.

Serving suggestion: How to mix the perfect Picon Bière

For the authentic experience we recommend the following mixing ratio: Pour approx. 3 cl Picon Bière into a beer glass and fill it with 25 cl well-chilled, mild pale beer (approx. 5.6 % Alc.) or pils. If you prefer it extra spritzy, you can add a dash of lemon juice or lemon syrup. The result is a wonderfully refreshing, fruity-bitter pleasure that goes perfectly with a hearty snack or simply to relax.

The story of Picon: From remedy to cult drink

Did you know that Picon was originally developed in North Africa? Gaétan Picon returned to France in 1872 and after his distilleries in Algiers and Constantine founded a factory in Marseille. While the name temporarily faded somewhat in Germany and Switzerland – recall the 1960s slogan: “First relax, first Picon” – it is a must on every menu in Alsace and Belgium as “Picon-Bier”. Enjoy a piece of living drinking culture!

Sustainability & quality: Important notes on the best-before date

How to enjoy consciously while also caring for the environment:

• The best-before date (MHD) is not a discard date. Due to the 18 % alcohol content, Picon Bière is extremely stable and often retains its quality well beyond the MHD if stored cool and dark.
• Trust your senses: If the aperitif appears clear, emits its characteristic aroma and tastes as usual, it is still enjoyable.
• After opening, store the bottle in a cool place to best preserve the fine essential oils of the orange peels.
• By using the product completely you act sustainably and help avoid wasting valuable food.

Give your beer that certain something – order the 1-Liter bottle of Picon Bière now for your next moments of enjoyment!

• Delivery quantity: 1‑Liter‑Flasche – aromatic orange aperitif with 18 % alcohol content.
• Ingredients: Sugar, alcohol, natural extracts of gentian, orange and cinchona bark, orange peel (0.1 %), colouring caramel (E150a), natural flavours, lemon juice concentrate.
• Manufacturer: Davide Campari-Milano N.V., Via Franco Sacchetti 20, 20099 Sesto San Giovanni (MI), Italien.
• Versatile uses: Ideal neat, on ice, in beer or as a base for creative cocktails.
• Perfect taste balance: Harmonious interplay of bitterness, citrus notes and fine sweetness.
• Traditional recipe: Produced with high-quality ingredients and Italian aperitif culture.
• Particularly refreshing: A popular choice for warm days or social gatherings.
• Attractive gift idea: In an elegant 1‑Liter‑bottle – ideal for connoisseurs and aperitif fans.