Picon Bière – your French cult classic for the perfect beer moment (1 litre)

Bring the unmistakable atmosphere of a French bistro home! With Picon Bière you choose the original from France that transforms ordinary beer into an extraordinary taste experience. This unique orange aperitif with 18% alcohol belongs to the renowned family of bitter drinks known as “Amer Africain”. Whether for a relaxed evening or as a highlight at social gatherings – the 1‑litre bottle gives you the ideal supply to impress your guests with an authentic Alsatian aperitif. Discover the refined balance of bitter notes and fruity sweetness that has made Picon popular for nearly two centuries.

Why Picon Bière is the perfect complement to your beer

Picon is based on a masterful recipe and a fascinating history. Learn what makes this classic so special:

• Unique aroma fusion: The flavour is primarily derived from sun‑ripened orange peels, dried and infused with fine alcohol. Refined with gentian and quinine bark, then balanced with sugar, syrup and caramel for depth.
• Versatile all‑rounder: Picon is much more than a beer additive. In France, Luxembourg and especially Alsace it’s traditionally enjoyed as an aperitif – often with pretzels or sticks. It pairs excellently with pale beers and pilsners and can also be used creatively in cocktails.
• Easy refinement: No mixologist skills required. A dash of Picon in the glass, top with chilled beer – the classic is ready. The foam slightly browns and immediately releases the seductive scent of oranges and herbs.
• Tradition since 1837: Invented by Gaétan Picon during his military service in Algeria, the drink has a 180‑year success story. From Marseille it conquered the world of aperitifs and is today a brand within the Moët Hennessy Diageo group.
• Premium quality: Careful selection of natural ingredients ensures an authentic taste experience that delights connoisseurs and newcomers alike.

Serving suggestion: mix the perfect Picon Bière

For an authentic experience we recommend this ratio: pour about 3 cl Picon Bière into a beer glass and top up with 25 cl well‑chilled, mild pale beer (approx. 5.6% alc.) or pilsner. For extra zest, add a splash of lemon juice or lemon syrup. The result is a refreshingly fruity‑bitter drink that pairs perfectly with a hearty snack or relaxing moments.

The story of Picon: from remedy to cult drink

Did you know Picon was originally developed in North Africa? Gaétan Picon returned to France in 1872 and after his distilleries in Algiers and Constantine established a factory in Marseille. While the name faded somewhat in Germany and Switzerland at times – recall the 1960s slogan “First relax, first Picon” – it remains an essential “Picon‑beer” in Alsace and Belgium. Enjoy a piece of living drinking culture!

Sustainability & quality: important notes on the best before date

Enjoy consciously and protect the environment at the same time:

• The best before date (BBD) is not a use‑by date. With an alcohol content of 18% Picon Bière is extremely stable and often keeps its quality well beyond the BBD if stored cool and dark.
• Trust your senses: if the aperitif looks clear, smells characteristic and tastes as expected, it remains enjoyable.
• After opening, store the bottle in a cool place to preserve the delicate essential oils from the orange peels.
• Using the product completely helps reduce food waste and is a sustainable choice.

Add that special touch to your beer – order the 1‑litre bottle of Picon Bière now for your next moments of enjoyment!

• Quantity delivered: 1‑litre bottle – aromatic orange aperitif with 18% alcohol content.
• Ingredients: Sugar, alcohol, natural extracts of gentian, orange and quinine bark, orange peel (0.1%), colouring caramel (E150a), natural flavours, concentrated lemon juice.
• Manufacturer: Davide Campari‑Milano N.V., Via Franco Sacchetti 20, 20099 Sesto San Giovanni (MI), Italy.
• Versatile use: Ideal neat, on ice, in beer or as a base for creative cocktails.
• Perfect flavour balance: Harmonious interplay of bitterness, citrus notes and subtle sweetness.
• Traditional recipe: Made with high‑quality ingredients and Italian aperitif craftsmanship.
• Especially refreshing: A popular choice for warm days or social gatherings.
• Attractive gift idea: In an elegant 1‑litre bottle – ideal for connoisseurs and aperitif fans.